Friday, February 22, 2013

Mobile company building statistics

Despite having more than 1 billion mobile devices in use and tens of thousands of companies selling and giving away mobile based applications, the number of  successful 'mobile first' companies is still suprisingly small.  Here's some statistics from an end of the year report by Flurry which should help set performance benchmarks for companies to compare their performance and plans against.

For those unfamiliar with the Gartner Magic Quadrants, the upper right corner is where you want to be; clients with high retention and high frequency of use. These can be really fast growers as the churn is so low. The next best place to be is the upper left corner, with intensive use, but high(er) churn. Tough to build a subscription or successful freemium business here, but advertising may work quite well.

 QuadrantChart EngagementRetentionStats ByCategory resized 600

Table EngagementRetentionStats ByCategory resized 600

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