Plans

A good article in today's WSJ highlights the fallacy of making long (or mid-term) economic forecasts. As we are in the autumn season, where CEO's are preparing budgets and plans for themselves, and investors, I think it's especially relevant.

In the technology space there are so many moving parts, ranging from competitive products, pricing, evolving ecosystems that the general economic environment is often a secondary item to contemplate. One thing I have found is important in the planning process is to empower the CEO with enough flexibility to adjust to the knobs to find the right tune for today's environment.