Time and dollars

The Atlantic published a great graph (similar to Mary Meeker's) detailing which medium people spend their time, and the dollars spent per medium. With all its troubles over the past decade, print still commands a nearly 3.5:1 surplus of dollars to time and emerging mobile has a dollar deficit of 1:10. TV and the Internet have close ratios.

The graph measures time, but not effectiveness. I suspect that with tools such as re-targeting and use of cookies, the internet applications outperform TV. Mobile is behind the web in deploying personalized tool sets, but probably leads in innovation, especially when location data is factored into the equation.