Friday, February 20, 2009

ComScore's report on the status of US Online Retail

ComScore published yesterday their report, taken from a 2mm person sample, on the state of US Online commerce. Here's my take-away's:

1. 7% 2008 growth to $221B was way below the 17% of '07. Travel, at $84B (and 9% growth) is still the dominant vertical. Since ComScore has been tracking the numbers, it's the first time Online consumer growth has been in single digits.

2. Online coupon sites saw a 40% surge in traffic last year (to 40mm uniques). More sites are using time expiring coupons as a way to drive traffic and commerce.

3. Online commerce has achieved sufficient critical mass that it seems to now closely mirror trends within the general economy.

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